Why don’t you use polystyrene boxes and ice anymore?

The feedback from our fabulous customers was often that they absolutely loved our fish but weren’t so keen on the packaging. We were determined to change this. In 2017 we began a mission to rip up accepted industry practices and come up with a packaging solution that was attractive, light, dry and easily recyclable - without compromising performance. Drawing on expert knowledge from fields as varied as refrigeration engineering, construction and design technology, we eventually came up with a bespoke system that enables us to dispatch both fresh and frozen products, in the same box. We love it and are proud to lead the way in our industry - to our knowledge no other seafood business on the planet ships product in a recyclable way!